Myrto products are consistently rated with top marks on test portals such as Codecheck. To insiders myrto is meanwhile known for ist excellent natural ingredients and optimized skin compatibility. However, our products do not bear a natural cosmetic certification seal. Why?
No Undisputed Common Natural Cosmetics Standard
Unfortunately, there is still no generally accepted natural cosmetic standard. There are no clear legal requirements as to which ingredients are natural cosmetics and which ones are prohibited for this standard. An already long-awaited ISO standard for natural cosmetics does not yet exist.
Instead, there is a jungle of over 30 different standards for certified natural cosmetics. Each standard defines its own, very different requirements regarding the permitted ingredients. Some natural cosmetic standards are based on dubious calculations. They obscure that not 100% of all ingredients have to be of natural origin, but a small proportion of petroleum-based ingredients in a certified product is actually allowed under their standard.
Skin Compatibility Not Taken into Account
Under none of all certification standards the skin compatibility of the ingredients i staken into account. However, this is an essential prerequisite for whether an ingredient is more or less suitable for natural cosmetics. One example is the ingredient sodium coco sulfate, which is usually used in high concentrations in certified organic shampoos: This surfactant is of natural origin, but has a skin-irritating and drying effect on the skin. Sodium Coco Sulfate complies with all common natural cosmetics certifications, not least due to pressure from large companies.
Instead of sodium coco sulfate, we use wash-active amino acids in maximum concentration in our myrto organic shampoos. These 100% herbal surfactants are the most skin-friendly and of highest quality - but also the most expensive. Our emulsifier-free concept with skin-identical natural ingredients sets new standards for skin compatibility in face care.
Regular License Fees for Using Certification Seals
All natural cosmetics standards are chargeable. In order to be able to use one of the many natural cosmetic seals, we would have to buy the certification for a not inconsiderable fee, which is due again every year. All licensors such as Natrue, Cosmos / BDIH, Ecocert, Icada or NCS are purely private lobby interest groups. They argue with the advertising effect of their natural cosmetics standard, which alledgedly will more than compensate for the high license fees through increased sales.
Disadvantaging Small Businesses
For us as a small family-run manufacturer, certification as an advertising measure would result in a significantly higher sales price - and would in no way benefit the quality of the product. We act sustainably, if instead investing in first-class quality, organically produced and fairly traded raw materials.
Excellent Natural Ingredients with Optimized Skin Compatibility
We always use the best for our products. Every ingredient corresponds, without exception, to all natural cosmetic standards. With regard to myrto’s optimized skin compatibility, the label standards are far exceeded. All our products are consistently free of preservatives, colors and fragrances, palm oil and emulsifiers. In an ecologically sensible way, we do not overpack our products. All orders are packed plastic-free, lovingly sent to our customers in wood wool.